Who we are
Waving back is the creation of Chartered Marketer, experienced manager and waste management professional Emma Richardson-Calladine.
Emma’s vision is to add value to organisations who are generating positivity in terms of their environmental and societal impact.
This may not sound like your organisation, but every organisation has a story to tell and sometimes you just need a helping hand in realising and communicating the positives.
Emma Richardson-Calladine, Director
Hello! I’m a Chartered Marketer and Chartered Management Institute qualified senior manager who has experience working with the private, public and third sector.
My expertise lies across the marketing mix so you can be confident that my marketing solutions deliver across traditional, digital and social media channels.
My interest in value based marketing has evolved into a passion for social marketing and I have years of experience in designing and delivering education and marketing programmes aimed at developing environmentally sustainable behaviours.
In addition to experience working across numerous industries, I have a Msc in Education for Sustainability, I am a qualified Forest School Leader and a UN Climate Change Learn Accredited Teacher.
I have also spent over ten years in the waste management industry and have worked across this sector with experience leading operational teams; developing waste strategy; building stakeholder networks; designing, implementing and monitoring kerbside recycling schemes; conducting consultation and developing and delivering education and marketing strategy.
Educating customers (internal and external, young and older) to achieve positive change can be a long journey and I have experience in developing and managing programmes and resources into formal education (curriculum linked) and organisations.
Every organisation has a story to tell and many of these stories benefit the world around us. I’m here to help you share, be recognised and celebrate your journey.